Vegetables Will Replace Meat by 2020—And Millennials Are Driving the Shift

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Millennials have consistently demonstrated that they care about food, which also means caring about the environment

Throughout the history of the American dinner plate, meat held pride of place—a hunk of beef resting next to a pile of starch, with a few tepid vegetables perhaps thrown in for a dash of color and virtue. Peas, carrots and broccoli were an afterthought—something parents had to admonish and/or bribe their children to consume.

But the balance of power is beginning to shift. Scientific research, seasonal and local food activists, environmental advocates, chefs, and increasingly health-conscious consumers are ushering in an era where vegetables will usurp meat as the star of the dinner plate. By 2020, vegetables will assume top billing in the American diet, leading to a healthier and more sustainable future.

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